Jeff Shiring - Autism F.I.R.S.T.
Jeff Shiring - Autism F.I.R.S.T.

Jeff Shiring

Founder & Managing Partner

Jeff is the Founder and Managing Partner of Whitecap Enterprises, a private asset management company. He started his career in finance and, prior to Whitecap Enterprises, had 30 years of executive experience implementing successful roll-up and turnaround strategies in numerous industries including equipment rentals, waste management, and health care for both public companies and private equity groups.

His experience includes executive roles at a private equity backed, fully integrated waste management company located in the Mid-Atlantic, where he helped guide the company to a successful exit, growing the company from $12m to $50m in revenue while EBITDA grew from $2.5m to $10m. He also served as Chairman of a family entertainment center company which grew from three to 30 locations over five years, funded largely by an investment of $80m from a leading private equity firm.

The Power Group is a platform created by Whitecap to capitalize on opportunities and is focused on the truck accessory and equipment rental industries. Specific to equipment rental, Jeff served in a financial leadership role within the Hertz Equipment Rental Corporation where he oversaw $500 million of revenue and $1B in fleet. Jeff currently serves as the Chairman of the Board for the Power Group and Impact Wrap.

Jeff also served as the Chairman of Insight Eyecare (“Triangle Visions”), Whitecap’s first investment, where he created a very special brand that focused on a patient-centric care model in a retail driven industry. The vision and brand created significant value for employees and patients. He grew the business from three practices to 30 practices over five years. Whitecap exited the majority of its position in 2019 and provided significant returns to its shareholders, achieving a 74% IRR.

Prior to Whitecap, he worked with numerous private equity firms including Investcorp and Black Eagle, among others. After spending numerous years working with private equity in growth and turnaround opportunities, he chose to create his own asset management company focused on strong underlying core values, finding people with passion and growth opportunities in fragmented or undervalued industries.

He is a licensed CPA in the State of Virginia, a member of the AICPA and Virginia Society of CPA’s.